It’s the million dollar question. But deciding on which company to invest in is a highly personal decision.

Perhaps you’re an impact investor looking for companies with similar values to yourself. Or maybe you just really love Netflix and want to support your binge-watching habit.There could be all sorts of reasons. But try asking yourself some key questions every time you buy stock. Questions like: Do I think the company and the industry has a strong future? Does the company match my values? Would I even buy their products in real life? Does the company have a competitive edge or a visionary leader? How long do I want to hold onto this company? Will I back it through its ups and downs? Is it too risky for me?

Tips and tricks

Always ask yourself the same questions and try to remember the reasons why you first invested in the company.

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