Impact investing is ‘feel-good’ investing. It’s all about making a positive impact on the world. But fear not – this isn’t about charity, it’s about making money.
Impact investors lead with their heart, not just their brains. They decide what’s important to them, and put their money into companies with matching values. For example, impact investors may want to protect the planet. So this type of investor could choose to invest in a cleantech business. Impact investing also has a few other names – responsible investing, ethical investing or sustainable investing.